PIP: This article reports the success of the State Family Planning Commission in controlling China's population through the proposed "two reorientations" approaches: 1) to reorient from focusing on birth control alone to a combination of population control and socioeconomic development; 2) to reorient from administrative measures only to a combination of economic, as well as administrative measures, publicity, services and management. Six counties (districts) were designated as the first group of localities experimenting with quality of care in family planning in 1995. Over the past 4 years, the group achieved encouraging results in improving management of and services in family planning, particularly in areas such as reproductive health, protection of women and children's interests and reduction of fertility rate. As a result, more than 600 counties (districts) nationwide have joined the pilot program by October 1999. In addition, the initiative has drawn widespread support from the international community. These organizations include the Ford Foundation, the Population Council and the University of Michigan. Consequently, the outside world has gained a better understanding of the family planning program in China.