User profiles for "author:K J Trainor"
Kevin J. TrainorProfessor Emeritus, Northern Arizona University Verified email at nau.edu Cited by 3585 |
Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM
This study examines how social media technology usage and customer-centric
management systems contribute to a firm-level capability of social customer relationship …
management systems contribute to a firm-level capability of social customer relationship …
Relating social media technologies to performance: A capabilities-based perspective
KJ Trainor - Journal of Personal Selling & Sales Management, 2012 - Taylor & Francis
In response to the dramatic social and technological shifts that are now shaping business–
customer relationships, businesses are finding it necessary to alter their approach toward …
customer relationships, businesses are finding it necessary to alter their approach toward …
Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology
This study examines how technology and complementary resources are bundled to form
capabilities that foster durable customer relationships. Drawing from the literature in …
capabilities that foster durable customer relationships. Drawing from the literature in …
Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability
This research examines the performance implications of integrating information technology
with marketing capabilities and other firm-level resources. Specifically, this study introduces …
with marketing capabilities and other firm-level resources. Specifically, this study introduces …
Gene rearrangement in B-and T-lymphoproliferative disease detected by the polymerase chain reaction [see comments]
KJ Trainor, MJ Brisco, JH Wan, S Neoh, S Grist… - 1991 - ashpublications.org
Gene rearrangement and monoclonality have been detected in normal cells and in
lymphoproliferative disease by using the polymerase chain reaction and primers for the V …
lymphoproliferative disease by using the polymerase chain reaction and primers for the V …
Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Despite the growing recognition of the critical role of post-sale service on the salesperson-
customer relationship, few studies have explored how salesperson service behaviors (SSB) …
customer relationship, few studies have explored how salesperson service behaviors (SSB) …
Monoclonality in B cell lymphoma detected in paraffin wax embedded sections using the polymerase chain reaction.
JH Wan, KJ Trainor, MJ Brisco, AA Morley - Journal of clinical pathology, 1990 - jcp.bmj.com
The polymerase chain reaction (PCR) was used to develop a simple technique for detecting
monoclonality at the DNA level in B lymphocyte populations in formalin fixed, paraffin wax …
monoclonality at the DNA level in B lymphocyte populations in formalin fixed, paraffin wax …
Social media and customer relationship management technologies: Influencing buyer-seller information exchanges
Due to the increasing array of sales technology, salespeople must understand how each
application assists them. This study examines how business-to-business salespeople use …
application assists them. This study examines how business-to-business salespeople use …
[HTML][HTML] Monoclonality in B-lymphoproliferative disorders detected at the DNA level
KJ Trainor, MJ Brisco, CJ Story, AA Morley - Blood, 1990 - Elsevier
A new method was developed for detection of monoclonality at the DNA level in B-
lymphoproliferative disease using the polymerase chain reaction and consensus primers for …
lymphoproliferative disease using the polymerase chain reaction and consensus primers for …
An agent-based diffusion model with consumer and brand agents
Market members interact within a complex, adaptive system to effect adoption decisions and
the resulting diffusion of innovations. Agent-based modeling (ABM) is a methodology well …
the resulting diffusion of innovations. Agent-based modeling (ABM) is a methodology well …