User profiles for "author:K J Trainor"

Kevin J. Trainor

Professor Emeritus, Northern Arizona University
Verified email at nau.edu
Cited by 3585

Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM

KJ Trainor, JM Andzulis, A Rapp, R Agnihotri - Journal of business …, 2014 - Elsevier
This study examines how social media technology usage and customer-centric
management systems contribute to a firm-level capability of social customer relationship …

Relating social media technologies to performance: A capabilities-based perspective

KJ Trainor - Journal of Personal Selling & Sales Management, 2012 - Taylor & Francis
In response to the dramatic social and technological shifts that are now shaping business–
customer relationships, businesses are finding it necessary to alter their approach toward …

Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology

A Rapp, KJ Trainor, R Agnihotri - Journal of Business research, 2010 - Elsevier
This study examines how technology and complementary resources are bundled to form
capabilities that foster durable customer relationships. Drawing from the literature in …

Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability

KJ Trainor, A Rapp, LS Beitelspacher… - Industrial marketing …, 2011 - Elsevier
This research examines the performance implications of integrating information technology
with marketing capabilities and other firm-level resources. Specifically, this study introduces …

Gene rearrangement in B-and T-lymphoproliferative disease detected by the polymerase chain reaction [see comments]

KJ Trainor, MJ Brisco, JH Wan, S Neoh, S Grist… - 1991 - ashpublications.org
Gene rearrangement and monoclonality have been detected in normal cells and in
lymphoproliferative disease by using the polymerase chain reaction and primers for the V …

Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India

R Agnihotri, KJ Trainor, OS Itani… - Journal of Business …, 2017 - Elsevier
Despite the growing recognition of the critical role of post-sale service on the salesperson-
customer relationship, few studies have explored how salesperson service behaviors (SSB) …

Monoclonality in B cell lymphoma detected in paraffin wax embedded sections using the polymerase chain reaction.

JH Wan, KJ Trainor, MJ Brisco, AA Morley - Journal of clinical pathology, 1990 - jcp.bmj.com
The polymerase chain reaction (PCR) was used to develop a simple technique for detecting
monoclonality at the DNA level in B lymphocyte populations in formalin fixed, paraffin wax …

Social media and customer relationship management technologies: Influencing buyer-seller information exchanges

OS Itani, MT Krush, R Agnihotri, KJ Trainor - Industrial Marketing …, 2020 - Elsevier
Due to the increasing array of sales technology, salespeople must understand how each
application assists them. This study examines how business-to-business salespeople use …

[HTML][HTML] Monoclonality in B-lymphoproliferative disorders detected at the DNA level

KJ Trainor, MJ Brisco, CJ Story, AA Morley - Blood, 1990 - Elsevier
A new method was developed for detection of monoclonality at the DNA level in B-
lymphoproliferative disease using the polymerase chain reaction and consensus primers for …

An agent-based diffusion model with consumer and brand agents

ME Schramm, KJ Trainor, M Shanker, MY Hu - Decision Support Systems, 2010 - Elsevier
Market members interact within a complex, adaptive system to effect adoption decisions and
the resulting diffusion of innovations. Agent-based modeling (ABM) is a methodology well …